There’s really not a lot of choices if your looking for Pizza Carolina forest. We can’t stand the pizza huts or the dominos anymore and let’s face it shopping at Lowes in Carolina forest for freezer pizza is not ideally how we want to spend our evening. Well don’t worry Myrtle Beach Choice has voted and the Best pizza in Myrtle Beach is Ducatis or as you call them Pizza Myrtle Beach or Pizza Carolina forest with amazing real ny style pizza that makes your mouth water just thinking about it.
You have to eat pizza at Ducatis Pizzeria just ask Our friends at Coastal Media Brand they will tell you the same.
Myrtle Beach Real Estate Marketing Experts set to launch new Idx software including their full Digital Marketing Platform Coastal Media Brand on Idxglobal.com this week. We spoke to President and national marketing guru Justin Malonson about what to expect from this platform. “It’s an all in one platform including everything a full Outbound Marketing Agency would want at less than half the cost. It includes the best Real Estate Marketing tools, everything is catered to Real Estate CRM, SEO Software, Lead Scrapers, 360 Email Marketing automation, auto dialing, SMS and MMS marketing with phone drops, video marketing, video SEO, social media marketing, reputation marketing, lead nurturing, and so much more.”
Well what’s the price?
“Well you have to just wait and see Friday, we don’t want to spoil the surprise ” said Malonson
For a free information and features email firstname.lastname@example.org
We will be following this story all week till launch.
Myrtle Beach Real Estate Marketing Experts Compiled a list of the best ways to get traffic with Real Estate Marketing
When house hunting, 90 percent of buyers use the internet. In fact, 53 percent of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.
44% of home buyers start their house hunt by looking online. #realestate #SEO
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Between 2008 and 2012, real estate-related searches increased by 253 percent. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.
When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targets on a personal website.
SEO expert and President advice? ➡️ You have to carve out a niche for yourself — think locally, and then expand.
Read on to discover how you can leverage a real estate website to capture traffic (and leads). Here’s how to optimize your real estate website:
Target local keywords.
Write blog entries.
Take advantage of photos and videos.
Make your Site Mobile with responsive design.
Get listed in Directories.
Optimize your bio on your broker’s website.
Incorporate social media.
1. Target Local Keyword Phrases
Sixty-nine percent of home shoppers begin their research with a local keyword phrase, like “Myrtle Beach realtor.”
Most realtors service multiple cities and regions. However, when you start your website, focus on the main city you do business in first. From there, build out silos that target other areas.
Optimize your website for search terms such as:
[City] real estate
[City] homes for sale
[City] real estate listings
[City] real estate agent
These words can appear on pages throughout your site. For example, a site focusing on just Glendale realty might be organized like this:
Myrtle Beach Homes for Sale
Living in Myrtle Beach
Myrtle Beach Real Estate Testimonials
About Your Myrtle Beach Realtor
Throughout these pages, incorporate the local keyword targets, working them into content that is useful to a prospective home buyer.
Justin explained that you should make your website a resource. On a page like “Living in Myrtle Beach ,” provide information on school districts, crime rates, median income, public transportation, and statistics on the average homeowner.
The more targeted a real estate website can be, the better.
Really focus on capturing local traffic. You have a much better chance to rank for, let’s say, “Myrtle Beach realtor” than “South Carolina realtor” — as you build your site and traffic, you can eventually target more competitive terms like “SouthCarolina realtor,” but not right out of the gate. You’ll have more success if you take a more targeted approach.
A Note on Using IDX/MLS
It’s common practice for realtors and brokers to use IDX (Internet Data Exchange) to render real estate listings. While this is great for users, it usually does little to influence rankings on search engines because these MLS listings are usually rendered with jQuery, in an iFrame or on a subdomain that appears off of the main site — meaning Google won’t index the content as part of the site. That’s why it’s important to add additional unique content to the listings page, such as:
extra facts and features of a property
excerpts from your testimonials page
2. Write Blog Post on Homes You’re Especially Keen to Sell
A real estate agent can represent hundreds of listings at a time, there are no doubt a few key properties that the realtor is particularly motivated to sell. One way to secure traffic to your site for those specific properties is to write blog posts. Each blog post should target a specific property’s address, which perspective home buyers will be searching for using Google. The address becomes the keyword — follow all SEO best practices such as using the keyword in:
Alt tag on photos
File name on photos
As for the content itself, come up with 200 words of unique content describing the home’s features in addition to the standard description — and in this case, you don’t have to worry about duplicate content.
Google expects to see those descriptions of homes appear across the web. You won’t be penalized for including standard listing information. However, if you want to rank for the address as a keyword, you’ll have to include unique content, as well.
3. Take Advantage of Photos and Videos
Photos and videos are key engagement objects on all websites, but this is especially true of a real estate site. Home buyers love seeing a video tour of the inside of their prospective new homes. In addition to video tours, consider capturing testimonials on video, too.
Whenever you sell a home, get a testimonial. If you have a video camera, a steady hand and good lighting, try to get that testimonial recorded on the spot. A home buyer is ecstatic right after getting their keys. That’s a great time to ask for a review.
A home buyer is ecstatic right after getting their keys. That’s the time to ask for a review….
An Australian real estate group reported seeing 403 percent more inquiries for listings with video than those without video, and studies have shown adding a video to a page triples the amount of inbound link.
4. Make Your Site Mobile
The statistics are in and they show that home buyers are searching for real estate on mobile devices. “The Digital House Hunt” report referenced earlier also found:
89 percent of new home shoppers search using a mobile device during the home buying process.
A 300 percent growth of real estate broker-related searches on tablets year over year.
Foreclosure searches have risen 180 percent year over year on mobile devices.
The report found that home buyers are apt to use mobile real estate sites while at home, at work, while waiting in line, at restaurants and in other people’s homes. Home buyers visit real estate websites to:
Read general home information
Get directions to visit a home
Search a listing company’s inventory
Call a broker
Locate a listing agent
Research mortgage financing
Email/contact a broker
Watch an online video about a property
With these statistics in mind, it’s clear that making your website mobile is an important factor in real estate SEO. We recommend using responsive design, which is Google’s preferred mobile configuration (read more on responsive design).
Real Estate SEO: Beyond Your Website
In addition to optimizing your personal website for traffic, there are steps you can take off-site to entice prospective clients, as well, such as optimizing your bio page on your real estate agency’s website, getting listed in directories and using social media strategically.
5. Get Listed in Directories
Real estate agent directories get a lot of traffic, so it’s worth your while to get listed in them. Each of the following highly trafficked real estate sites have directories available to realtors:
Zillow alone had 498 million page views in a single month and Trulia had 277 million. There’s a lot of potential traffic to be captured by getting listed in the right real estate directory.
6. Optimize Your Bio on Your Broker’s Website
If you’re a realtor working with an agency, your brokerage house more than likely hosts a web page for each realtor. While it is unlikely that this sub-domain can rank for a local keyword target, this is a great page to optimize for your name. People will Google your name, so it’s something you should optimize for.
Justin recommended including your full name in the title tag and meta description. This might be challenging, however, because on the broker site, you’re operating on a domain that you don’t have full control over. Find out what you can and cannot change — if you can alter the meta data, optimize those fields for your name.
In addition to ranking for your name, you can also use the bio page to provide contact information and link to your personal website. For additional tips on ranking for your name, contact Coastal Media Brand at 843-591-9768 or email@example.com we have more insights on why and how to use your name as a keyword.
7. Incorporate Social Media
When it comes to client relations, social media is a great way to start relationships or strengthen existing ones. A realtor with an active social media presence is able to interact with clients where they are every day: Facebook, Twitter, Google+, Pinterest and/or Instagram. Do your research and find out where your target clients are most active socially.
Real estate is all about relationships — any record you can build on social media that shows your expertise is important. When people vet you and discover a healthy, professional social media presence, it’s going to signal trust.
Because photos and videos are key components in real estate sales, Pinterest and Instagram are particularly useful platforms for realtors. On Facebook, consider joining location-based groups and on Google+, get active in local communities. Across all platforms, use social media strategically, employing hashtags like #realestate or #listing. For more tips on leveraging each of these networks, read “Social Media for Business.”
Need some inspiration? Take a look at how professionals are wielding #realEstate.
If you’re a realtor or represent a brokerage house and are interested in learning more about digital marketing, we’ve love to have you come to our critically acclaimed SEO training in Myrtle Beach. We’ve been a leader in digital marketing and have worked with thousands of companies to maximize their reach online.
Myrtle Beach vacation is here for 2017
The Best Pizza in Myrtle Beach is of course Pizza Myrtle Beach which is owned by DUCATIS Pizzeria & Trattoria in Myrtle Beach. DUCATIS Pizzeria & Trattoria is located at 960 Cipriana Dr B4, Myrtle Beach, SC 29572. Myrtle Beach recommends Ducatis for any one looking for Pizza in Myrtle Beach or the best Italian Restaurant Myrtle Beach . If you have been reading our Myrtle Beach blog posts and/or following us on Twitter, you already know that we have a huge pizza crush on DUCATIS Pizzeria & Trattoria . As someone who loves traditional NY style pizza as well as thin crusted wood oven pies, this is a knockout combination. You can read my original Five Star review here. In a nutshell, everything about this pizza is perfect from the addictive sauce to the fresh cheese to the tasty and chewy dough. Plus, the overall ratio is spot on.
Coastal Media Brand has a platform that connects and controls all of these functions and much more. Digital Marketing Experts Coastal Media Brand have been on the forefront of technology for many years.
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead.
There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing.
In part 1, I looked at broad macro trends affecting brands, and in part 2, marketing-specific trends.
Econsultancy’s recent research on ‘The New Marketing Reality’ with IBM highlights the many challenges facing digital marketing: fragmentation, complexity, challenges in understanding the customer journey, challenges with organisational and data silos, confusion around metrics and what good looks like, managing both generalist and specialist agencies and vendors at the same time, lack of capability in areas like data and customer experience, faltering attempts to be more agile, lack of clarity in strategy and leadership.
There is nothing particularly new here and there will not be in 2017. The challenges in becoming a digitally adept and mature organisation are many and will take years to work through.
This year will continue to see a mix of initiatives, which, on the one hand, deliberately create ‘elite’ digital units (McKinsey consultants talk about ‘war-room teams’) in an attempt to move at speed and, on the other hand, attempts to integrate and unify ‘digital’ and ‘traditional’ within a single marketing function. In practice most organisations will do both at the same time.
Digital will also need better ‘ops’ (see my earlier post on marketing transformation), particularly in the area of data. Ops can help corral disjointed data and wrangle the complexity of channel silos.
Digital will also be in the vanguard as organisations seek to become more agile and better at design thinking, customer experience optimisation and product management.
Non-executive directors with digital expertise will stay in great demand. There will be more chief digital officers (CDOs) but the rate of growth in this job title may have peaked.
Data and marketing automation
Last year was a big year for marketing automation. Martech (marketing technology) outshone adtech (advertising technology). Companies like Oracle, Adobe and IBM went on a spending spree to acquire capabilities to bolster their martech offerings across areas including programmatic, personalisation, video and social.
The year also saw a lot of talk about using data to optimise marketing including customer insight, personalisation, automation, conversion rate optimisation, multichannel, and predictive analytics.
This year will primarily be about putting these things into action. For most, ‘marketing automation’ is, initially, just better email marketing – improved customer onboarding, retention or renewal sequences, more refined trigger-driven messaging, more personalisation, introducing lead scoring and lead nurturing. This practice is then extended into other channels as data becomes more joined up and the direct marketing of email becomes joined to the above-the-line of advertising with programmatic media.
Earlier I noted that AI will permeate all areas of marketing so is not a discipline in itself. But it will be the digital experts within the marketing function who will be expected to take the lead on how AI is adopted by organisations. Indeed, at Econsultancy we researched our subscribers to ask who is responsible for defining the role of AI-powered marketing within their organisations and 61% stated it was the marketing function.
The applications of AI in marketing for 2017 sit most obviously in the digital marketing disciplines: AI for content curation (e.g. smart recommendations); AI for customer service (particularly digital/social service); AI for content generation (e.g. email copy or video content); AI for sentiment analysis (e.g. social listening); AI for CRM (e.g. smarter loyalty or sales insights); AI for intelligent digital advertising optimisation; AI to power chatbots (e.g. for assistance in finding products or content).
As per Gartner’s Hype Cycle, 2017 sees content marketing moving through the slope of enlightenment and entering its plateau of productivity. There will be more focus on understanding return on investment, more refined approaches based on learnings to date, more focus on scaling the things that are working, more clarity on roles and capabilities.
Scott Brinker has an interesting view on what he terms the fourth wave of content marketing and I agree that 2017 will see more focus on interactive experiences beyond static content or even rich content like video.
Video, as a form of content, will still be an active area of experimentation over 2017: vertical video, shorter and longer form video, video captioning and optimisation for stream viewing, live streaming, social video ads, etc.
‘Social’ is a very broad term these days. Plenty of activity to expect in 2017 across social:
Social care – deeper integration of social channels into customer service and care.
Social CRM – similarly to customer care, social data and touchpoints will become more closely integrated with back-end CRM systems.
Dark social and messaging – more brands running private social groups, experiments with chatbots, greater usage of messaging as a medium – both internally (e.g. Slack) and externally through integrations with Facebook Messenger or trials with WhatsApp groups and, for B2B, setting up messaging groups on LinkedIn.
Emerging platforms – social is at the forefront of experimentation with emerging platforms and formats. Last year it was Meerkat and Pinterest; this year I expect we will see more activity around Snap, Instagram and WeChat (even in the West).
Social answering – I have not yet come up with a name I am happy with for this, but essentially it is about listening for relevant conversations, or questions, taking place online and then participating and answering in order to drive awareness, traffic and search rankings. In B2B this might be answering, or commenting on, content posted to LinkedIn. if you were targeting developers you would do this but on Stack Overflow. Quora, among others, has become a much bigger driver of traffic so it is worth answering relevant questions there.
Social amplification – thankfully there is less talk of ‘going viral’ as relates to social. But 2017 should see efforts in understanding how to use social to distribute, augment and amplify content and messaging. These is a skill set to optimising this: the best practitioners know how to orchestrate social channels to maximise amplification. In its simple form this is about choreographing how, and when, content is published. Enterprise social management software now allows for more sophisticated scheduling and provides the analytical insights to optimise it.
Influencer marketing – this is not just about ‘social’, of course, but 2017 will see continued efforts to identify and understand who the ‘new influencers’ might be for your brand and then engage with them, socially, commercially and through PR.
Social media advertising – driven largely by the emerging platforms as well as increasing experimentation by more traditional media owners, 2017 will offer a whole range of new ad formats, experiences and commercial models for agencies and their clients to experiment with.
Hot topics but still not significant in marketing for 2017
Our own Econsultancy research says that marketers are excited about virtual reality, augmented reality and the internet of things for 2017. So perhaps I will get some criticism for having the temerity to suggest these are not likely to form a significant part of an average marketer’s job this year. Unless you work for GAFA (Google, Apple, Facebook, Amazon) that is.
Augmented reality (AR) – sure Pokémon Go was a great use of AR but most of us are not gaming businesses. AR has many great applications but it still does not feel like it will go mainstream for marketers in 2017. That said, the iPhone 8 release this year could change that with ‘mixed reality’ getting a big boost.
Virtual reality (VR) – there is huge hype and investment around VR including from GAFAM (I have added Microsoft because of HoloLens) so it should go large some time. But this year? The hardware requirements are still too onerous, the tech and apps too fragmented, the use cases mostly gaming or too niche for most marketers to spend much time focusing on VR right now. As with AR, VR’s adoption could be turbocharged by the iPhone 8 release this year.
Internet of things (IoT) – there are some fantastic examples of successful IoT services, a lot in B2B, and this will only grow. But I am less convinced there is an obvious opportunity for marketers yet. As more products and things become connected, however, there is a really interesting customer-product relationship marketing opportunity. We should see more early examples of that this year.
Wearables – I am still not convinced there are enough use cases for most marketers to get excited about the wearables opportunity.
3D printing – I wrote about 3D printing almost three years ago. The technology has improved, of course, but I’m still not clear how this is particularly relevant for marketers.
Blockchain – important, exciting, disruptive, but not clear to me how marketing can leverage this, unless perhaps for identity management and authentication.
Beacons – still not doing it for me.
But what do you think? Feel free to comment with any thoughts or links to your own digital/marketing trends and predictions for 2017.
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